SEO means Search Engine Optimisation and is a term that you have probably heard before, however there are two parts of SEO; on-page and technical. People normally become confused when hearing about the technical side and don’t understand what it means, however it refers to the website and server optimisations which help search engine spiders crawl and index your website more effectively. It’s called ‘technical’ as it’s not related to the content of the website, but the infrastructure.
There are certain technical characteristics in which search engines give preferential treatment in the search results such as responsive design, secure connection and fast page speed. Ideally it’s best completed during the build stage of the website and keeping it up to date each month, as if you conduct technical SEO later it can be very time consuming.
The different tasks technical SEO include are:
- Optimizing URL structure
- Optimizing Robots.txt & XML sitemap
- Redesign navigation and website structure
- Structured data markup
- Optimize 404 page
- Fix any errors (e.g. broken links, duplicate tags)
- Add SSL certificate (makes your website HTTPS)
- Improve website speed
- Mobile friendliness
This is just an overview, however if you’ve read this far then you should have a better understanding about technical SEO and how it’s different to on-page SEO. Once the technical side has been fully completed it will need to be checked monthly to fix any issues that might occur. If you’re interested in having your website optimised for the search engines so you can appear in the searches related to your business, you can contact us at 01865 989899 or email [email protected]