webinars and why they are great for marketing


Webinars (or web-based seminars) are a great way to engage and communicate with your audience and have become more and more popular over the past few years. They can be really useful tools to assist you in selling and promoting your product or service and can also be a really useful learning tool as well as strengthening your brand. 

As more companies and businesses get involved in the world of webinars, it can be a competitive arena, making it more important to make sure that your webinar stands out and has great content that is informative and engaging.

If you are considering running a webinar you should include it into your marketing strategy, to ensure that you are making the most out of them, and including all of the information needed in relation to your objectives.

By creating webinars that include topics and content that your audience are searching for and interested in, you will better position yourself as an expert in your field and will be offering resources that can be revisited at a time that is suitable for your audience.

Points to consider when planning your webinar?

Who is your audience and what is the best time to post your webinar?

If you are in one time zone and most of your customers are in another time zone, you need to carefully consider what time would work best. You can also gauge from your analytics if there are any times that are usually busier in terms of activity on your website.

What will you include in your webinar?

Usually webinars are around 30-60 minutes long, so you should plan enough content to cover the time you have decided on. Also, many leave Q&A time at the end of the webinar which you should factor in.

How will you prepare?

Many webinars are run in real-time so it is important to have a run through beforehand, making sure that you understand the technology to do your best to avoid any mishaps that could occur. Having clear notes and slides, and by practicing your delivery in advance you will put yourself in the best position to achieve a successful webinar. Don’t forget if you are opening the floor to questions, you should have an idea of possible questions that you may be asked and have some answers prepared.

How will you promote the webinar?

Promoting your webinar is vital in getting people to be aware and engage. Make sure that you utilise your social media platforms and any monthly newsletter databases to inform your visitors of what you are going to be sharing with them. You could also use a hashtag and encourage others to use it, helping to improve the reach.

One of our clients, Webonboarding has had great success with running live webinars over the past year, usually every three months. By pulling in experts from the company and ensuring all content is informative. With a Q&A session at the end and by often asking live poll questions during the sessions they are made more interactive and engaging. The webinars can then be downloaded and listened to again after the session.

There are many resources out there that can assist you in creating your first webinar such as GoToWebinar but before you decide to take the plunge, make sure that you have a structure, plans and objectives in place so that not only are you producing a quality webinar that is relevant and informative, but one that will also generate interest and leads with results that can be measured. 

If you would like to discuss your digital marketing or website requirements, call us on 01865 98 98 99 or email hello@cleverbusinesswebsites.co.uk